ABOUT HYF

NIKKI VEALE, FOUNDER

Growing up in the 70's & 80's...

A little girl called Nikki dreamt of becoming a famous fashion designer in Italy, alongside the greats, Valentino, Armani & Versace.

Nikki cut her teeth in the Sydney rag trade from the very young age of 17.

With a successful career spanning more than 30 years in the fashion industry, as a fashion buyer, product developer and merchandiser, both in Australia and Italy, Nikki had acquired a wardrobe filled with many fabulous Frocks - we are talking Milan in the 90's!!!

After many years working in Italy, returning home to Sydney Nikki thought "What the frock am I going to do with all these clothes, bags & shoes?"

Hock Your Frocks started as a hobby 11 years ago, and has since grown to become one of Australia's most respected luxury resale businesses. 

Nikki's passion is to procure a highly curated edit, offering only the very best quality authentic products. 

That passion coupled with an extensive knowledge, hands on experience of the fashion industry and the luxury resale market, offers all clients peace of mind when buying and selling preloved goods. 

Each & every item accepted for consignment is researched to provide you with the best resale outcome. HYF has a proven track record for providing fast & effective results.

HYF has a zero fakes policy and is passionate about the circular economy.

HYF has been living & breathing & leading the resale market for the past 11 years.

Reduce, re-use, re-wear, re-share, re-love, re-sell is our mantra.

Hock don't hoard, get the frock on board.

What are you waiting for... Join the re-sale movement!